International markets still use older platforms like Friendster and MySpace, both of which have generally fallen out of favor stateside, more than you might think. All the updated stats about the social networks of the world are in the page Social Media Statistics. You can see that the “Runner Up” in many countries is local as well. Kanchan Gupta, a senior adviser to the Indian government, which is waging its own war on social media platforms, shared the news from Brazil approvingly on Twitter … This means that - for the first time - more than half of the world's population now uses social media, with more people using social media than not. Just one difference since last December: Facebook has reconquered Latvia, beating Draugiem, the historical local social network. Lori Lewis might not enjoy that vacation in Frankfort and Munich. Based on the results, the study confirmed the existence of preferences between types of social media platforms and groups of social media platforms in South Africa, based on frequency of use by age group and gender. What would the world be like without Facebook?Here’s the map showing the second ranked social networks in 57 nations analyzed with SimilarWeb and Alexa. There are a lot of news since last January: Facebook is still the leading social network in 119 out of 149 countries analyzed, but it was stopped in 9 territories by Odnoklassniki, Vkontakte and Linkedin.It’s interesting to see that in some countries, like Botwana, Mozambique, Namibia, Iran e Indonesia, Instagram wins and that some African territories prefer LinkedIn. The views expressed in this article are those of the author alone and not the World Economic Forum. In particular: – From Orkut (Google): India. 21% of people ages 18-24 use . To put this infographic on your web site, just copy and paste the HTML code below:
Which are the Facebook runner-ups? January 2019: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic). Social media can be used in two ways. Social media strategist Vincenzo Cosenza has been charting the most popular social networks by country since 2009. Europe has now became the largest continent on Facebook with 205 million users (Facebook Ads Platform). United States. YouTube remains a popular or most-used social media platform in the country, followed by Facebook. – From Odnoklassniki: Azerbaijan only. So there you have it, the 23 top social media sites in the world to consider using for your business. Facebook Ads claims 400K members). To put this infographic on your web site, just copy and paste the HTML code below:
Found inside – Page 778During the previous decade, there have been various countries where social media sites such as Facebook and Twitter were banned to avoid the threat to governmental stability and hinder protesters' ability to organize and disseminate ... Instagram is the runner-up social network in 23 countries, but in the past 12 months Twitter has gained traction in 22 nations. 99% of the country's internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Found inside – Page 46As more county-specific social media platforms emerge, companies need to increase their investments globally to communicate their brands and products across languages and countries (Singh, Lehnert, & Bostick, 2012). But what’s going on behind the first place? Since January it has lost Australia, Canada, Denmark, New Zealand, United States. You can also see an animated version of all my maps. Ariana Grande in Fortnite: un nuovo modello di intrattenimento? These results don't seem surprising. Since June Facebook conquered new territories from its competitors (in 100 out of 127 countries analyzed it is market leader). Meanwhile Instant Messaging apps are flourishing: QQ International has 829 million monthly active users and WeChat has 468 million monthly active users. Okay, soapboxes aside, let’s get to the numbers. This site uses cookies to deliver website functionality and analytics. Countries where Facebook is not the leader: – Russian territories where there is an ongoing battle between the two main local players: V Kontakte and Odnoklassniki. With regards to social media specifically, leaked training materials for the program calls social media "a great starting point" for surveillance methods. In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.In China QZone still dominates the Asian landscape with 623 million users, but its growth is slowed by Instant Messaging apps like QQ International (815,6 million monthly active users) and Weixin aka WeChat (271,9 million monthly active users), both owned by Tencent.In Iran, where it’s hard to access Facebook due to state censorship, the leader is still Cloob. Found inside – Page 67stronger effect on corruption because in such countries bloggers and journalists can share news exposing corrupt ... In many countries, the governments have attempted to stifle the freedom of speech on social media sites and blogs using ... Reddit is growing, expecially in the … [Versione italiana dell’analisi di gennaio 2021], ///////////////////////////////////////////////////////////////////////////////. 1.4 billion active Apple devices. That being said, not all countries use the same social media platforms, and countries tend to favour one platform more than another. Social media company revenues also reflect the rising popularity: Below is a real time visualization … This time I’ve also tracked the first 3 social media used in some countries. Zuckerberg has only three antagonists: VK (VKontakte) and Odnoklassniki (part of the same group Mail.ru) in Russian territories, and QZone in China. [Versione italiana dell’analisi di gennaio 2020]. There is a digital gender gap. [Versione italiana dell’analisi di gennaio 2019]. [Versione italiana dell’analisi di gennaio 2018]. Two important differences since last August: – Twitter has conquered Japan, according to Alexa and GlobalWebIndex survey, – Facebook is losing ground in Latvia, too, where Draugiem, an historical local social network, is gaining traction. Social Media User Penetration in Indonesia. Summary: The 23 Top Social Media Platforms in the World. . Social media demographics show the greatest gender divide is in southern Asia, where only 24% of social media users are female. 2 in 3 people surveyed believe Instagram enables interaction with brands. In Iran, following the state censorship towards Facebook, there’s a chance for Instagram. Found inside – Page 742Before the rise of social networking sites such as Facebook and Twitter, the blogosphere was the main platform for online ... Palestinian Territory, Facebook was the first social media platform to add Palestine to its country list. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken … June 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & Google Trends for Websites traffic data*. Since early 2016, LinkedIn has moved into pole position in several African countries, while Facebook-owned Instagram is now the most popular social network in countries including Botswana, Mozambique, Namibia, Iran and Indonesia. January 2016: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic). The most commonly used social media platforms today are Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Snapchat. Found inside – Page 316In Venezuela, social media is currently the only impartial way for Venezuelans, in the country and abroad, to get impartial ... To this effect, social media sites dedicated to the publication of news articles, read more like a newspaper ... As I mentioned in my previous post, Search Engine Market Share by Country, I am following up with a similar analysis for Social Media / Social Networking. If you have questions or feedback on this post, please comment below. Simple Social Media Monitoring with Brand24. If you're looking to focus on a specific country, do a quick Google search to find the social media outlets popular in your target country. Top 3 Social Networking Sites (December 2011 – according to Google Trends for Websites), [Versione italiana dell’analisi di dicembre 2011]. A site’s ranking is based on a combined measure of reach (unique Alexa users who visit a site on a given day) and pageviews (the total number of Alexa user URL requests for a site).”, – “Google Trends for Websites shows you a graph reflecting the number of daily unique visitors”. Meanwhile Instant Messaging apps are flourishing: QQ International has 829 million monthly active users (+1% YoY) and WeChat has 438 million monthly active users (+57% YoY). In 2021, more than 3 billion people are using social media. As authorities have witnessed social media give a platform to protesters, the former are increasingly deploying tactics against these sites to suppress dissent. ///////////////////////////////////////////////////////////////////////////////July 2013: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (Google Trends for Websites was shut down on September 2012). A new edition of my World Map of Social Networks, showing the most popular social networks by country, according to Alexa & Google Trends for Websites traffic data* (June 2011).Below you will find an updated version and an infographic poster of all changes since June 2009. In 2014, these large social media platforms removed ISIS content. [Versione italiana dell’analisi di gennaio 2016]. – From Hi5: Cameroon, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua. Both Google and Bing have emphasized it. The recently announced Department of Justice policy on foreign interference includes "Work[ing] with social media companies to illuminate and ultimately disrupt" foreign influence campaigns on their platforms," and a number of task forces have been set up across the government related to information sharing with social media. Criticisms of social media range from criticisms of the ease of use of specific platforms and their capabilities, disparity of information available, issues with trustworthiness and reliability of information presented, the impact of social media use on an individual's concentration, ownership of media content, and the meaning of interactions created by social media. Evolution of social networks around the world (animated map) from 17 different top social networks to 6. In Europe: Hungary, Poland and Netherlands still love local providers. For context, the latest data suggest that the number of social media users around the world now equates to more than 70 percent of the eligible global population. January 2018: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic). And the majority of its users are ages 18 to 34. Found inside – Page 99In the early days of social media, different countries and regions embraced different social media platforms, furthering the separateness of the communities addressing humanitarian concerns within those countries and regions. You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth, Why User-Generated Video Content Will Position You for Marketing Success, 5 Ways Chatbots Can Improve Your SEO Rankings, How to Promote Affiliate Offers With Google Paid Ads, Marketing Strategy Guide for Launching a New Mobile App, Search Engine Optimization Company on DesignRush. There are no differences since last August: Facebook is still the leading social network in 129 out of 137 countries analyzed, with near 1,6 billion monthly active users. WeChat reigns in China. Found inside – Page 12Campaign Web sites have become a standard communication tool in both countries, and parties have adapted to the emergence of a social media platform's network media logic to supplement the mass media logic of traditional media outlets ... Le performance dei profili social: i benchmark 2021, Le metriche per valutare gli influencer su Instagram, I costi della pubblicità sui social media nel 2019, Il paradosso dell’algoritmo comunista di TikTok, Snap e gli occhiali per la Realtà Aumentata, A Radio24 per parlare delle novità dei social, WhatsApp diventerà una super app? that control distribution. Some visible changes to highlight since December 09 map (see below): Month after month Facebook continues to gain users around the world (almost 500 millions). Covering more than 80 countries around the world, this book provides a compelling, contemporary snapshot of how people in other countries are using the Internet, social media, and mobile apps. Facebook with more than 845 million active users has established its leadership position in 126 out of 137 countries analyzed (in this edition I’ve added Uganda). It's demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. BOAW's promises of trust and escape are echoed by Andrew Wessels, founder of the UK-based social media platform The Marque. VKontakte is 2nd in Czech Republic while Facebook is fighting Twitter in Japan. In particular: – From Orkut (Google): Estonia and maybe India (Alexa gives India to FB, while Google Trends for Websites shows an head to head match with Orkut as winner. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. to my great surprise I have just spent the better half of a day looking unsuccessfully for basic user statistics (number of active users per year and country) of major social media platforms . What would the world be like without Facebook?Here’s the map showing the second ranked social networks in 58 nations analyzed with SimilarWeb and Alexa. Takeaways. – Facebook conquered two new territories: Latvia, dethroning Draugiem, and Moldova, where Odnoklassniki was the leader. It seems that Facebook hasn’t found a good strategy to convince Russian people that still prefer Odnoklassniki and V Kontakte. According to We Are Social's Digital 2020 October Snapshot, more than 4 billion people worldwide (4.14 billion) now use social media each month. Meanwhile Instant Messaging apps are flourishing: QQ International has 860 million monthly active users and WeChat has 650 million monthly active users (+50 million). The research cited that image-based platforms are worse for mental health than other platforms. In Russian territories there was a long battle between two main local players: V Kontakte and Odnoklassniki. The Top 15 Social Media Sites and Apps by Active Users. December 2014: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data and other similar tools for double-check (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic). 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